The bird is an endemic symbol of aerodynamics that perfectly embodies the company mission and core values. The visual perception is both flexuous and minimalist thanks to a curved and dynamic line (the tail) coupled with two plain tracts (the head and the eyes). The company’s colours, blue and silver, symbolize the pure fresh air and the preciousness of the details. The lettering is light and elegant just as an upward draft pursued to hover in the sky. The tag line “it’s our job” emphasises the AIR WALSER team’s professionalism, conveying key concepts of decisiveness,
strength and self confidence.